<p align="justify">Technology seems to take giant steps forward overnight! Not so long ago, we were impressed by DVDs compared to the antiquated VHS tapes. We couldn’t imagine better picture and sound quality and then it happened! The new Blu-Ray technology appeared on the scene with superior quality in both sound and picture. At some point, Blu-ray technology will replace DVDs. If you have already purchased an HDTV, the Blu-ray technology takes full advantage of the 1080p resolution featured in the HDTV. You will be amazed at the improved picture and sound quality. What about all those DVDs you’ve collected? Not to worry - the Blu-ray player will not only play your favorite DVD, it will upscale the picture quality by converting the DVDs resolution to 1080p. So, it really is the perfect time to take a step up to a Blu-ray player. The <a href="http://www.amazon.com/Panasonic-DMP-BD30K-1080p-Blu-ray-Player/product-reviews/B000Y634SU/ref=dp_top_cm_cr_acr_txt?ie=UTF8&showViewpoints=1">Panasonic DMP-BD 30K 1080p Blu-ray Player</a> is absolutely one of the very best Blu-ray players available.</p> <a href="http://affiliate.buy.com/gateway.aspx?adid=17662&aid=10672987&pid=4046907&sURL=http%3A%2F%2Fwww%2Ebuy%2Ecom%2Fspecialty%5Fstore%5F6%2Fweekly%5Fdeals%2F62329%2Ehtml" target="_top"> <img src="http://www.afcyhf.com/bk102p59y31NSOSUXOVNPOUVQXWV" alt="" border="0" /></a>